Peter Upton's |
Subbuteo Tribute Website. |
Catalogues and Price Lists. |
Page 1 - Football Price Lists. The Peter Adolph Era 1947-68 |
I have always loved catalogues. Perhaps that's why this site has turned into one. As a normal working class lad, I could never afford all the things I wanted. I might have done very well at birthdays and Christmas, but this only allowed me to skim the surface of my favourite toy ranges, and for the rest of the year I would have my nose in a catalogue planning all the things I would buy when I was grown up. All the big toy manufacturers produced yearly catalogues, and these were usually available free, or for a few pence at most. My parents were probably lucky that I was happy with my visit to the local Gamleys if I came away with a couple of catalogues, rather than anything expensive.
Being a hoarder, I still have a box of well thumbed catalogues from Lego, Matchbox, Corgi, Britains, and of course, Subbuteo. Without that collection, this site would never have been attempted. I've since discovered that Subbuteo produced a catalogue every year from the 1947 to 1996. These catalogues were usually included in the box sets, and so luckily most are reasonably common.
I'm aware that many site visitors like to collect Subbuteo paperwork - it takes up less room for a start. This page looks at all the Table Soccer price lists which were produced when Peter Adolph was in charge of the company. The Waddingtons buy-out took place in 1968, and after this the other sports were amalgamated into a larger list, that eventually became a full catalogue. I'll look at those on catalogues 1972-96. In the Peter Adolph era, the different sports had their boxed editions listed in a companion catalogue, and their accessory ranges (if they had one) produced on a basic sheet. These items are now looked at on Companion Game catalogues
March 2020:- I now either own most of these catalogues, or have good colour photocopies of them. So the text covers most of the important (and not so important) changes in the ranges. I have tried to comment on the number of teams available in that each year, and which accessories we.re being advertised.
The 1940s.
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1947 |
1948-49 |
1949-50 |
2nd version |
Autumn 1947: This is the earliest price list seen, and judging from
other paperwork it should be the original version. The accessory range
reached set L, although there are several items that don't match the later
catalogues. Set E was goals, Set H was the "new" goalkeeper bases, set K was
a plastic pitch, and set L a cheaper "imitation baize" version. The team
list (only in cut-out card teams) reached reference 10. Most are familiar,
but ref 5 (black and white stripes, white shorts) and ref 7 (white shirt,
black shorts) differ from the later lists.
1948-49: Subbuteo
collector Ashley Hemming has dated this
catalogue for me to August "Season 1948-49". The A-Z
accessory range had already reached Set O, which was the celluloid teams.
However, these were only available in red and blue shirts. The range of card
teams stood at sixteen, which was small enough to still be listed under the
card team reference of set G. Team ref five was still not the sky blue/white of Man City,
but reference seven was now claret with blue sleeves. The list also had an advert
for the "Soccer Market" card game. Everything was mail order
only at this point, and Subbuteo was just the name of the game, not the
company.
Amendments and Additions (July 1949) - This supplementary sheet was
issued towards the end of the season. It added ref 17 (blue shirt, white
sleeves) to the team list, and explained that the old ref five (black and
white stripes/white shorts) is no longer available. The celluloid teams are
now available in all 17 numbers. The accessories were further expanded to
set U.
1949-50: This is the earliest commonly seen catalogue, and suggests a
more professional footing for the fledgling company. The long winded "Popular Introductory Assembly Outfit"
was
still the only box set available though. The number of teams had increased to
twenty four, and these were laid out in a square table complete with team
names. This format for the teams continued until 1977. The celluloid figures
were now available in more colours, but whilst the card figures were available in all 24
kits, the celluloids were 1-18 only. Team No5 had switched to its familiar
light blue Man City, and team 19 was the red, amber and black hoops of
Bradford (Park Avenue). The A-Z range was still at Set U (without any
duplication of letters).
1949-50 (Feb 50): A second issue of this catalogue occurred. This one
mentions press-out card teams for the first time. At this point, they were
available as refs one and two, the new sky blue ref 5, reference 15, and
refs 18-24.
The 1950s.
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1950-51 |
1951-52 |
1952-53 |
1953-54 |
1954-55 |
1955-56 |
1956-57 |
1957-58 |
1958-59 | 1959-60 |
Thanks
to everyone who has been sending details in for this section. A few different
covers were tried, and the best (in my view) was the kicking footballer used
with different colour backgrounds for the three catalogues between 1953-54 and
1955-56. The familiar 1960s cover of the desperate goalkeeper arrived in
1957-58.
1950-51: This catalogue still had twenty four teams, with 19-24 available in
celluloid from November 1950 (the catalogue is dated August 1950).
1951-52: Peter Adolph was taking a breather.... there were no changes to
the number of teams or accessories, and an identical cover.
1952-53: Another dull cover for this one. The team list increased to 26 with the addition of Celtic and Leeds.
The card teams were advertised as "press-out" except for teams 3, 4, 11 and 12
which still had to be cut out with scissors. The accessory range reached set X,
with the whistle, timer, and glue being added.
1953-54: The first showing for the big kicking footballer design used until 1955-56.
The classic 1950s catalogue, and this decade's range was now fully established.
The game now came in
three different versions, Popular, Combination and Super. The small box set
(popular) therefore left the accessory range, and was replaced at Set A by the
"Basic Accessory Outfit". The accessory range reached Z, the score
recorder, and also included Sets FF, HH, NN. Team numbers moved to 28 with the
addition of Hearts and Norwich City.
1954-55: A very similar catalogue to the previous year. Set QQ was added to the accessories, and teams
moved on to 30 with Partick Thistle and East Fife added.
1955-56: Another quiet year, as team numbers increased by one to 31 with the
arrival of Blackburn Rovers. There were no longer any "cut-out" card teams.
1956-57: A brief return to dull covers. The team list remained at 31,
whilst the accessories list saw sets JJ (ball raising chute) and LL (spare
goalkeepers), as letters continued to be doubled up
1957-58: This was the first list to feature
the diving goalkeeper cover that was used for most of the 1960s, through the
coming of the continental figures and accessories. The EPNS cups, plaque and medal were illustrated in black and white
on a extra slim panel, and these were the first photos in a Subbuteo
catalogue. The team range extended by another two teams to 33 adding then giants
of the amateur game, Barnet and Bishop Auckland.
1958-59: This had the diving goalkeeper cover in a lovely two tone blue
and green. Sadly, most of the later versions were far duller. It is actually an
odd picture if you study it - The goalkeeper seems to have been chipped, but the
ball is going past the post... Inside the catalogue, team numbers were up to 36.
The accessory list saw set MM (a rugby pitch) introduced.
1959-60: No new teams this year. The key change was in set N, where the goals
changed from copper wire to plastic.
The 1960s.
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1960-61 |
1961-62 |
1962-63 |
1963-64 |
1964-65 |
1965-66 |
1966-67 |
1966-67 Nov |
April 1967 |
As you can see, the price list was remarkably unchanged until the Waddingtons take-over in 1967-68
1960-61: In this blue catalogue, there were still no
"continental" style sets or OO scale players, and the cups continued
to be illustrated on a side flap. Note the final appearance of the 1950s kicking
footballer logo, and the PA Adolph name below it. For the third year running,
the team range was unchanged, while the accessories only saw a new Set Z, and set ZZ, which was the name sheets for the new score recorder. All change next year
though....
1961-62: This monochrome grey cover hid the most important milestone in
Subbuteo history. The OO scale figures had arrived. Details appeared on the small end-panel fold-out on the reverse of the cups
and medals page (replacing the illustrations of those sets). This stated "Late News!
New Subbuteo 'Continental' de-luxe equipment for season 1961/62 (available from
late September)." It only mentioned the team set and the floodlighting at this
stage, and no numbers were given. The number of teams was unchanged from
1958, with 36 available. However, the old Bradford PA strip (ref 19) was
replaced by the blue and red stripes of Barcelona thus preventing it from
gaining an OO scale version. The accessories were otherwise unchanged.
1962-63: The new continental range was established here with C100-C104.
However, C103 and C104 weren't available until November 1962.
1963-64: The second green catalogue. The Continental range continued its
expansion to C109, with C107-C109 being "available from August 1963". This first
version of C109 was two deluxe goals with "black or white PVC netting". The team
list stretched off its usual two pages reaching ref 40, Crystal Palace. The back
page featured rosettes and favours, which were a short-lived
statue. In the A-Z range, a badge at Set BB arrived, but sets I, J, K and MM
departed.
1965-66: Teams reached 48 this year, and the continental range was at
C114. C113 and C114 were their first versions, being simply the parts of the
football club flag (C112). The A-Z range remained unchanged.
1966-67: I'm not sure whether the take-over period created the extra
catalogues at this point, or whether the extra sales from the 1966 World Cup
caused Subbuteo to misjudge the numbers that they needed. There is a second
1966-67 catalogue dated November 1966, and then the April 1967 one mentioned
below. The teams
reached 52. The Continental
accessories are back down to C112 (and C109 was also dropped) whilst the A-Z
range lost sets
A and B.
April 1967: Another extra catalogue. There are two price changes in it
- for the goalkeepers on rods (C102 and C105) which increased from 1s 6d, to 2s
1d. The Printer of the catalogues changed from Harding and Curtis Ltd, Somerset
Street, Bath to Lonsdale and Bartholomew (Bath) Ltd.
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1967-68 |
1968 |
1968-69 |
A welcome change of cover for the final few price lists before
they become full catalogues. The change of design was probably due to the Waddingtons
take-over. The first catalogues here are important to early team collectors
as they mark the change-over from short-sleeved heavyweights to the classic
version.
1967-68: (Dated August 1967). With its new colour cover, this list ushered in the glory
period for Subbuteo. The list opened out differently, to produce twelve sides of
text, rather than the previous eight. There was a full colour picture
illustrating most of the continental range, plus the details of the 1966 World
Cup team range. Teams were still at 52, and this was the first year of the
classic heavyweight, which replaced the short-sleeved version. We can be sure of
this, because it is the final catalogue with the original hoop ref. 40 Crystal
Palace and the black shorts on ref 28 Norwich. It is possibly the final
catalogue for short-sleeved teams, depending on whether teams 53-55 were
produced in that figure. The Continental accessory range was at C116 (the car
sticker). The colour illustration still showed the goals as C109, but that had
already been dropped. The catalogues from this date lose the "copyright reserved
by PA Adolph" notice, and have another new printer Chromoworks - London and
Nottingham.
1968: A reprint (dated Dec 1967) that loses the 1967 date. It has one key
change - the arrival of the International Edition for the sizable cost of 119/6.
Oh yes, and they have spotted that the goals in the illustration have the
obsolete reference number. They are returned to Set N.
1968-69: The next catalogue had minor, but important changes. The team
range increased to 55. This was the final count for the celluloid
teams, and might be the final count for the short-sleeved heavyweight (unless
that was 1967-68). This was the only yearly list to show the green version of
ref 54 (although it was in the big late 1960s catalogue shown on the next page). It was also the last
year for black shorts on refs 20 and 24, although black shorts on both seem to
last longer than this in shop displays and stock. The 1966 World Cup teams were
simplified, with 9 of the 16 sides referred back to the number range. The
accessory ranges did not change (but the prices increased). The International Edition
has increased in price to 119/11d.
This page is has gone on for too long, so I'll break the list at this point. If you want to look at the later catalogues, then follow the link.